Your Website Is Not Just a Website, It’s a Strategic Tool
Most people think of their website as a digital brochure. Something to check off the list, "Yep, I’ve got one!"
But here’s the truth: your website is not just a website. It’s your hardest-working employee.
It should welcome, educate, guide, and convert, even while you sleep. If it’s not doing that, it’s time to re-strategize.
My Strategy, My Story
I’ve reviewed hundreds of websites over the years. And I can’t tell you how often I land on a homepage and feel completely lost. No clear message. No next step. Just noise.
When I redesigned my own site, I didn’t start with colors or graphics. I started with questions:
What do I want people to know first?
What do I want them to do next?
What path should they follow if they’re interested but not quite ready?
This is how I help clients see their website: not as a portfolio, but as a path.
How This Helps My Clients
We take their existing site and ask:
Does it clearly say what you do and who you help?
Is there one strong call to action?
Is it easy to navigate on mobile?
Are you capturing leads in some way?
Small changes, like adding a scheduling link, simplifying copy, or embedding a lead form, often lead to big shifts in conversion.
The Big Picture: Where This Fits in Your Strategy
Your website is part of your foundation. It connects directly to your visibility, your ads, your CRM, and your client journey.
If this piece is shaky, everything else wobbles.
Quick Tip:
Don’t design your site for your peers. Design it for your ideal client. Speak their language. Answer their questions. Make the next step easy.
Quick Questions, Real Answers
Q: Do I need to rebuild my site from scratch?
A: Usually, no. Most websites need clarity, not a complete overhaul.
Q: What’s the most important page to focus on?
A: Your homepage and your main service page. They need a clear message and one call to action.
Q: I have a website but no leads, now what?
A: Let’s look at the flow and messaging. The goal is to turn visitors into action-takers.
Ready to Get Strategic?
Want a second set of eyes on your website?
Book a Strategy Session at kristinastubblefield.com and let’s make your website work for your business.
