Behind the Strategy

with Kristina Stubblefield

A Blog for Small Business Owners

Real strategy. Real stories. Practical steps to help you cut through the noise and move forward with clarity, confidence, and purpose in your business.

Behind the Strategy

with Kristina Stubblefield

A Blog for Small Business Owners

Real strategy. Real stories. Practical steps to help you cut through the noise and move forward with clarity, confidence, and purpose in your business.

 Why Your CRM Is the MVP of Your Marketing

Why Your CRM Is the MVP of Your Marketing

A CRM may not sound sexy, but it turns leads into clients. Learn why capturing, tracking, and following up is the missing piece in most marketing strategies.

Stop Throwing Ad Money at a Broken Funnel

Stop Throwing Ad Money at a Broken Funnel

More traffic won’t fix a broken funnel. Learn how to patch leaks, add automation, and create clear next steps so your ad spend turns clicks into clients.

What Happens After the Click?

What Happens After the Click?

Clicks don’t equal clients. Learn how to map the full customer journey, from ad to action, to turn traffic into real results instead of wasted spend.

Before You Run Ads, Read This

Before You Run Ads, Read This

Before running ads on Facebook, Instagram, or Google, ensure your foundation is solid. Learn how websites, CRMs, and clear calls-to-action turn ad clicks into real clients.

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