Business Strategist. Tech Simplifier.
Kristina Stubblefield helps service-based business owners cut through the chaos, get clear on what actually matters, and get back to doing what they do best.
If your marketing feels scattered, your systems are held together with Post-it notes, or you are not sure what to focus on next, you are in the right place.
You do not have to keep figuring this out alone.
This is a free fifteen minute phone call with Kristina. No pitch, no pressure, no preparation needed. You share where you are, she listens, and together you figure out if and how she can help. That is it.
How Kristina Helps Your Business
Foundation
Website. Messaging. Google Business Profile. This is where everything starts.
Visibility and Marketing
Content. Social media. SEO. Video. This is how the right people find you.
Systems and Automation
CRM. Follow up. Automations. AI tools. This is how your business keeps running.
When all three are working together, your business gets found, attracts the right clients, and keeps them.
Who Kristina Works With
Kristina works with service-based businesses of all sizes. From solopreneurs just getting started to established companies with multiple locations and large teams. What they all have in common is not their size. It is their situation.
Something is not working and they are ready for someone to help them figure out what.
Maybe the phone is not ringing the way it should. Maybe the website is not bringing in the right clients. Maybe they are spending hundreds or thousands of dollars a month on digital ads and the results are not there. Not because the ads are wrong, but because there is nowhere solid for those ads to lead. No clear website, no optimized Google Business Profile, no system to capture and follow up with the leads that do come in.
That is one of the most common things Kristina sees. A real ad budget with no foundation underneath it. And it is completely fixable.
If any of this sounds familiar, you are in exactly the right place.
Free. Fifteen minutes. No commitment.
How to Work with Kristina
Working with Kristina starts with one simple question. Is your business set up to be found, and when people find you, does it make them want to reach out? For most service-based businesses the honest answer is not quite. Kristina helps you fix that. She starts by reviewing your online foundation. Your website, your Google Business Profile, your business listings, your systems.
She finds what is missing, what is broken, and what to fix first. Then she tells you the truth about what your business actually needs in plain language with a clear path forward. From there you choose how you want to move forward.
01
Get Clear
You want an honest assessment and a clear roadmap. You take it from there with the clarity and confidence to make it happen. Best for business owners who want direction and are ready to implement on their own.
02
Get Support
You want someone in your corner as you build and implement. Kristina works alongside you keeping you focused and on track. Best for business owners who want to stay involved but do not want to figure it out alone.
03
Get It Done
You are ready to hand it off completely. Kristina's team at So In Media Group takes the strategy and makes it happen. Best for business owners who are ready to stop doing it themselves and want a trusted team to take it from here.
There is no wrong answer. Every path starts the same way.
Free. Fifteen minutes. No commitment.
What People Say About Working with Kristina
“I am able to give Kristina a concept, and she can really hone it in and simplify it for me and make it happen.”
— Dawn D., client of 15+ years
“Kristina is the best person to work with on all my digital and social media. She has been doing work for us for many years and I am never disappointed.”
— Michael G., long-time client
“Each time I’ve utilized her services, I’ve left with new insights and a clearer path for my business needs.”
— Kim D., business owner
Kristina as a Speaker
Kristina has stood in front of rooms of twenty people and spoken at events connected to conferences of over thirty thousand attendees. She shows up exactly the same way every single time.
She is known for taking topics like online visibility, AI tools, and marketing strategy and explaining them in a way that finally makes sense. Not just in general. In a way that connects directly to the people in that room and what they need to do next.
After every session there is a line. People who want to keep talking, ask one more question, or tell Kristina that she explained something better than anyone ever has.
If you are thinking your group needs to hear this, you are probably right.
Real talk. Practical steps. No fluff
Behind the Strategy is the weekly podcast for service-based business owners who want to know what actually works in marketing, visibility, and systems. New episodes every week, one practical topic at a time.
Practical strategy. Honest insights. Every week
The Behind the Strategy blog digs into what it takes to run and market a service-based business. New articles every week, organized around the three things that matter most. Foundation, visibility, and systems.
Everyone is talking about AI. Kristina helps you use it
Kristina has built a library of free resources to help service-based business owners figure out where AI fits, which tools are worth their time, and how to make it sound like them, not a generic robot.
Meet Kristina
Kristina has been in this world since the AOL days. She started in IT, spent seven years as a wedding vendor wearing all the same hats her clients wear today, and has spent over twenty years working with service-based businesses across industries.
She is honest, she is real, and she genuinely loves helping people. From the very first conversation you will feel the difference.
Kristina and So In Media Group
Kristina does not just help you build a strategy. When you are ready for a team to make it happen, she has one.
So In Media Group is the full service digital marketing and systems agency Kristina co-owns with her husband Josh. It is not a company she refers you to. It is her team. The people who take the strategy and make it real, handling everything from your website and content to your CRM and automations so your business stays consistent and you can focus on the work you actually do.
Every client relationship starts with Kristina. Whether you are getting clear on your strategy, working through it with support, or handing it off entirely to the So In Media Group team, Kristina stays present throughout. You never feel handed off because you are not.
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Kristina Stubblefield is a business strategist and tech educator who helps service-based business owners simplify their marketing, clarify their strategy, and build systems that actually work. She reviews online foundations including websites, Google Business Profiles, and business listings, identifies what is missing or broken, and helps business owners move forward with a clear plan. She also speaks at conferences and events nationwide and hosts the Behind the Strategy podcast.
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Kristina works with service-based businesses of all sizes, from solopreneurs and solo practitioners to established companies with multiple locations and large teams. Her clients include coaches, consultants, home service businesses, trades, cleaning and restoration companies, health and wellness professionals, event professionals, and more. What they all have in common is that something in their marketing, their online presence, or their systems is not working the way it should.
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Every relationship starts with a free fifteen minute call. No pitch, no pressure, no preparation needed. You share where you are, Kristina listens, and together you figure out if and how she can help. Book at kristinastubblefield.com/start-a-conversation.
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One of the most common situations Kristina sees is a business spending hundreds or thousands of dollars a month on digital ads without a solid foundation underneath them. No clear website, no optimized Google Business Profile, no system to capture and follow up with leads. The ads may be running correctly but there is nowhere solid for them to lead. Kristina helps businesses fix the foundation first so every marketing dollar works harder.
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Kristina Stubblefield is the strategy and clarity side. She helps business owners understand what their business actually needs and how to move forward. So In Media Group is the execution side. It is the full service digital marketing and systems agency Kristina co-owns with her husband Josh. When a client is ready to hand off the execution entirely, the So In Media Group team handles everything. Kristina stays present throughout both relationships.
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Yes. Kristina is available for conferences, association meetings, workshops, lunch and learns, virtual presentations, and podcast guest appearances. She speaks on topics including online visibility, AI tools for small businesses, marketing strategy, and systems. She has spoken to groups ranging from twenty people to events connected to conferences of over thirty thousand attendees.
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Behind the Strategy with Kristina Stubblefield is a weekly podcast for service-based business owners covering practical marketing, visibility, and systems strategy. New episodes drop every week on all major podcast platforms including Apple Podcasts, Spotify, and YouTube.
Frequently Asked Questions
Ready to See What This Looks Like for Your Business?
It starts with one conversation. Fifteen minutes. No pressure. No pitch.
Just Kristina listening to where you are and helping you figure out what makes sense next.
Free. Fifteen minutes. No commitment.
Not ready to talk yet? Start with the Behind the Strategy podcast or browse the blog. Kristina shows up every week with practical strategy and honest advice you can actually use.
