How I Use YouTube and Video Without the Overwhelm
How I Use YouTube and Video Without the Overwhelm
Feel like video is one more thing you “should” be doing but never actually get to
You’re not alone
Here’s the truth
You don’t need to be a full-time content creator
You just need a system that fits your business
My Strategy, My Story
When I first started using video, it felt like a lot
Setting up lights, figuring out tech, trying to look polished, and all the while thinking, “Is this even worth it”
It didn’t feel sustainable
But then I stepped back and asked myself
What if I stopped trying to do video like a YouTuber and started doing it like a strategist
Now, I batch content once or twice a month
I record with a plan
I repurpose everything across YouTube, Reels, and more
And most importantly, I don’t burn out
It’s not perfect, but it’s consistent and it works
How This Helps My Clients
A lot of my coaching clients come to me thinking video has to be this big production
They’ve been told they need to go all in on content, but no one showed them how to make it work with their business, not against it
Once we break it down together, things shift
For example, one client who offers local services started recording short, unscripted videos answering FAQs. No studio setup, just her phone and good lighting. We uploaded them to YouTube and pulled clips for social
Result: more inquiries, better visibility, and zero extra stress
That’s what happens when you build video into your workflow, not on top of it
The Big Picture: Where This Fits in Your Strategy
Video isn’t just for influencers or entertainers
For business owners, it’s a visibility tool, and a powerful one
But like every part of your strategy, it should connect back to your bigger plan
Your message
Your offers
Your content themes
Your client journey
That’s why I help clients think of video as part of their ecosystem, not a side hustle
Key Insight
You don’t need to go viral
You just need to be visible, consistently and strategically
Here’s How I Keep Video Simple and Strategic
Start with what you already say to clients
Your most-asked questions are content gold. Use them as quick talking points
Choose your primary platform
Pick one channel to focus on. That decision shapes the format and makes planning easier
Batch and template everything
Record in blocks. Use outlines you can rinse and repeat. Keep it simple: 3 tips, one quick lesson, things I wish I knew
Tie it to your offers
Every video should lead somewhere: a service, a lead magnet, a next step. That’s how video becomes part of your business strategy
Quick Questions, Real Answers
Q: Do I need a YouTube channel to start using video
A: No. Start with whatever platform feels doable. YouTube is great, but Instagram, Facebook, or LinkedIn can be just as effective
Q: What if I’m not comfortable on camera
A: Start small. Practice with stories or short reels. You’ll gain confidence as you go, and I can help you map out a plan that fits your style
Q: How long should my videos be
A: Most of my best-performing videos are under five minutes. It’s about clarity, not length
Have a strategy question or want to learn more about working together?
If you’re stuck on how to use video, or if you’ve tried and burned out, let’s talk.
In a Strategy Session, we can map out a simple, strategic video plan based on your actual business, content, and capacity
Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.
✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.
