What Happens After the Click?
Everyone wants more traffic. More clicks. More eyeballs. But let me ask you this: What actually happens after someone clicks your ad?
If you can’t clearly map that path you don’t have a strategy. You have a guessing game.
Most business owners come to me wanting to run ads. What they don’t realize is that the ad is only step one. If there’s no next step no system, no follow-up, no clear action you’re just paying for attention with nowhere for it to go.
My Strategy, My Story
I used to assume clients had something in place. That if they wanted traffic, they had a way to catch it. But over and over, I saw leads get ignored. People filled out forms and never heard back. Or worse, they clicked and got sent to a generic homepage with no direction.
That’s when I started building backward. Now I ask, "What’s the ideal outcome from this ad?" and we reverse-engineer the path.
How This Helps My Clients
Here’s what we do differently:
Clarify the goal: Call, book, buy, visit what should happen next?
Build a clear path: Landing pages, forms, automations
Implement simple tracking: CRMs, follow-up reminders, email tags
A local service provider I worked with saw a 35% increase in booked consultations not from more traffic, but from actually doing something with the leads they were already getting.
The Big Picture: Where This Fits in Your Strategy
This is the difference between a campaign and a strategy:
A campaign is just an ad
A strategy maps the entire journey
That’s what we build. A flow where every click leads somewhere meaningful.
Key Insight:
A click is not a conversion. It’s a door opening. Your job is to have a room ready.
Quick Questions, Real Answers
Q: What if I’m just trying to build awareness?
A: Even then, give them a path to learn more, follow, or engage.
Q: Do I need a fancy funnel to do this?
A: Not at all. A clear page and a CRM can be enough to start.
Q: What if no one is clicking?
A: Then we look at the ad itself. But first, make sure you're ready to receive them.
Ready to Get Strategic?
Let’s build a strategy that does more than get clicks it gets clients.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
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