Stop Throwing Ad Money at a Broken Funnel
Every week, I talk to someone who thinks running ads will solve their business problem. They’re convinced that more traffic equals more sales. But here’s the truth: If your funnel is broken, ads won’t fix it.
Most small businesses don’t need more eyeballs. They need better systems to support the eyeballs they’re already getting.
My Strategy, My Story
I’ve had clients spend hundreds of dollars on traffic that led... nowhere. No automation. No follow-up. No next step.
One client had a great ad that was getting clicks, but it linked to a generic homepage. No clear call to action. No form. Just “here we are.”
We paused the ads, mapped the client journey, and built a simple landing page with a booking button. Within a week of relaunching, they started getting actual appointments.
How This Helps My Clients
Before we run traffic, we:
Audit the funnel — what happens step by step
Patch the leaks — unclear CTAs, missing forms, broken links
Add automation — email follow-ups, tagged leads, calendar links
A small tweak in the middle of your funnel can create a huge boost in results and save you thousands in wasted ad spend.
The Big Picture: Where This Fits in Your Strategy
This is about building an intentional flow. Not just putting out ads and hoping for the best.
I walk clients through:
Foundation first
Clear visibility path
A funnel that makes sense
Then and only then, ads
Key Insight:
Ads amplify what’s already working. If your system is broken, they just make the mess louder.
Quick Questions, Real Answers
Q: How do I know if my funnel is broken?
A: If people are clicking but not converting, there’s a breakdown in the path.
Q: Do I need a complex funnel to make ads work?
A: No. Just a clear next step, a form that works, and a follow-up system.
Q: What if I already ran ads and nothing happened?
A: Let’s audit it together. Often, small shifts in the funnel can rescue results.
Ready to Get Strategic?
If you’re spending money on traffic, make sure your funnel is ready to catch it.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
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