Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with

confidence - whether through strategy sessions or speaking engagements.

Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with confidence, whether through strategy sessions or speaking engagements.

Helping Small Business Owners Work Smarter, Not Harder.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

It All Starts with STRATEGY.

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

It All Starts with STRATEGY

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Real Strategy.

Real Results.

From Real Clients.

Real Strategy. Real Results. From Real Clients.

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

Stay Connected with Kristina

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Seen On Stage At

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Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Behind the Strategy

Your Website Is Not Just a Website, It’s a Strategic Tool

Your Website Is Not Just a Website, It’s a Strategic Tool

November 11, 20252 min read

Most people think of their website as a digital brochure. Something to check off the list, "Yep, I’ve got one!"

But here’s the truth: your website is not just a website. It’s your hardest-working employee.

It should welcome, educate, guide, and convert, even while you sleep. If it’s not doing that, it’s time to re-strategize.

My Strategy, My Story

I’ve reviewed hundreds of websites over the years. And I can’t tell you how often I land on a homepage and feel completely lost. No clear message. No next step. Just noise.

When I redesigned my own site, I didn’t start with colors or graphics. I started with questions:

  • What do I want people to know first?

  • What do I want them to do next?

  • What path should they follow if they’re interested but not quite ready?

This is how I help clients see their website: not as a portfolio, but as a path.

How This Helps My Clients

We take their existing site and ask:

  • Does it clearly say what you do and who you help?

  • Is there one strong call to action?

  • Is it easy to navigate on mobile?

  • Are you capturing leads in some way?

Small changes, like adding a scheduling link, simplifying copy, or embedding a lead form, often lead to big shifts in conversion.

The Big Picture: Where This Fits in Your Strategy

Your website is part of your foundation. It connects directly to your visibility, your ads, your CRM, and your client journey.

If this piece is shaky, everything else wobbles.

Quick Tip:

Don’t design your site for your peers. Design it for your ideal client. Speak their language. Answer their questions. Make the next step easy.

Quick Questions, Real Answers

Q: Do I need to rebuild my site from scratch?
A: Usually, no. Most websites need clarity, not a complete overhaul.

Q: What’s the most important page to focus on?
A: Your homepage and your main service page. They need a clear message and one call to action.

Q: I have a website but no leads, now what?
A: Let’s look at the flow and messaging. The goal is to turn visitors into action-takers.

Ready to Get Strategic?

Want a second set of eyes on your website?
Book a Strategy Session at kristinastubblefield.com and let’s make your website work for your business.

Message Kristina directly:

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AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

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