Real Strategy.
Real Focus.
Real Results.
Kristina Stubblefield
Business Strategist | Tech Educator | Speaker
Kristina helps you and your business simplify, get clear, and grow with
confidence - whether through strategy sessions or speaking engagements.
Real Strategy.
Real Focus.
Real Results.
Kristina Stubblefield
Business Strategist | Tech Educator | Speaker
Kristina helps you and your business simplify, get clear, and grow with confidence, whether through strategy sessions or speaking engagements.
Helping Small Business Owners Work Smarter, Not Harder.
Marketing Strategy
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Business Clarity
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Systems & Tools
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
Marketing Strategy
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Business Clarity
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Systems & Tools
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
It All Starts with STRATEGY.
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
It All Starts with STRATEGY
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
Ready to see how Kristina can help your business?
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Ready to see how Kristina can help your business?
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Real Strategy.
Real Results.
From Real Clients.
“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”
“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”
"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”
“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”
“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”
“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”
"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”
“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”
About Kristina
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
About Kristina
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
Stay Connected with Kristina
Kristina as a Speaker
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Kristina as a Speaker
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Bring Kristina to Your Stage
Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Seen On Stage At
Bring Kristina to Your Stage
Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Behind the Strategy
What Your Website Should Really Be Doing for Your Business
Your Website Should Be Working for You, Not Just Sitting Pretty
Let me say something that might sting a little:
If your website just looks good but doesn’t actually do anything… it’s not a website.
It’s a digital poster.
And while pretty design might get compliments, it won’t grow your business. A strategic website? That’s a whole different story. One that supports your sales, connects with visitors, and works even while you sleep.
My Strategy, My Story
Early in my career, I used to build websites with a focus on layout, color, and design trends. Clients loved how they looked, but I started noticing something.
They weren’t getting results.
It hit me: business owners didn’t need a beautiful brochure online. They needed a tool, a platform that worked as hard as they did. So I shifted my entire approach and started building strategic websites that focus on function first.
Now, every site I design or audit follows the same framework — one that turns your site from static to strategic.
How This Helps My Clients
I’ve seen firsthand how this shift impacts my clients, especially service providers and solopreneurs who rely on online inquiries.
One wedding professional I worked with had great traffic but very few bookings. After a quick audit, we discovered her website had no clear call to action. It looked great, but didn’t move people forward.
We clarified her messaging, simplified her navigation, added an inquiry form, and made her contact info visible throughout. In less than 30 days, her conversion rate doubled. Same traffic, better performance.
The Big Picture: Where This Fits in Your Strategy
Your website isn’t just a marketing tool. It’s a business asset.
Think of it as your central hub, where your content lives, where leads are captured, and where your client journey starts. It should align with your visibility strategy and connect to your email, CRM, and follow-up systems.
That’s why every time I help clients map their strategy, whether in a Strategy Session or coaching, we include their website as a core pillar. Because if people are landing on your site but not taking action… something’s broken.
Key Insight:
If your website can’t convert, your marketing will always feel like a waste of time.
Stop pouring energy into Instagram, email, or ads if the site you're sending people to isn’t doing its job.
The 4 Jobs Your Website Should Be Doing
Here’s the breakdown I teach my clients:
1. Clarifier
It should clearly explain:
Who you help
What you do
How someone can take the next step
And it should do this in the first few seconds, no scrolling required.
2. Converter
Are your calls to action obvious and easy to follow?
Can someone inquire, buy, or book in under 30 seconds?
Are buttons visible and intuitive?
If your visitor has to search for the next step, they’ll leave.
3. Connector
Your website should sound like you:
If you’re warm and conversational in person but stiff and generic online, there’s a disconnect. That gap can cost you trust and sales.
4. Central Hub
Your site should organize all your content, offers, and visibility efforts in one place.
Blog, podcast, freebies, service info, it should all point back to your site, not live scattered across the internet.
Quick Questions, Real Answers
Q: Do I need a full redesign to make my site strategic?
A: Not always. Sometimes small tweaks like clearer calls to action or updated messaging make a huge difference.
Q: What’s the number one website mistake you see?
A: Lack of clarity. Most sites assume visitors already know what you do. Spoiler: they don’t.
Q: I’m not tech-savvy. Can I still fix this?
A: Yes. Whether you DIY or hire it out, what matters is the strategy. You don’t need fancy features, just a clear, user-focused layout that supports your goals.
Let’s Make Your Website Work Harder
This is one of the top areas we cover in my Strategy Sessions, because if your website isn’t strategic, it’s likely costing you business.
Want to audit your site together and build a plan that actually drives results?
Let’s talk. Book your free 15-minute discovery call at kristinastubblefield.com
Have a strategy question or want to learn more about working together?
If you’re tired of writing posts that don’t lead anywhere, it’s time to build a blog strategy that actually works.
Want help mapping it out? That’s exactly what we do in a Strategy Session.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.
✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.
Message Kristina directly:
AI Simplified Podcast
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.
Kristina's Favorite Tools
Kristina's Favorite Tools
Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
AI Simplified Podcast
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.
Kristina's Favorite Tools
Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Let’s Talk About Your Next Step
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Let’s Talk About Your Next Step
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Copyright © 2025 Kristina Stubblefield - All Rights Reserved.