Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with

confidence - whether through strategy sessions or speaking engagements.

Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with confidence, whether through strategy sessions or speaking engagements.

Helping Small Business Owners Work Smarter, Not Harder.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

It All Starts with STRATEGY.

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

It All Starts with STRATEGY

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Real Strategy.

Real Results.

From Real Clients.

Real Strategy. Real Results. From Real Clients.

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

Stay Connected with Kristina

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Seen On Stage At

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Behind the Strategy

How I Use YouTube and Video Without the Overwhelm

How I Use YouTube and Video Without the Overwhelm

September 30, 20253 min read

How I Use YouTube and Video Without the Overwhelm

Feel like video is one more thing you “should” be doing but never actually get to
You’re not alone

Here’s the truth
You don’t need to be a full-time content creator
You just need a system that fits your business

My Strategy, My Story

When I first started using video, it felt like a lot
Setting up lights, figuring out tech, trying to look polished, and all the while thinking, “Is this even worth it”

It didn’t feel sustainable

But then I stepped back and asked myself
What if I stopped trying to do video like a YouTuber and started doing it like a strategist

Now, I batch content once or twice a month
I record with a plan
I repurpose everything across YouTube, Reels, and more
And most importantly, I don’t burn out

It’s not perfect, but it’s consistent and it works

How This Helps My Clients

A lot of my coaching clients come to me thinking video has to be this big production
They’ve been told they need to go all in on content, but no one showed them how to make it work with their business, not against it

Once we break it down together, things shift

For example, one client who offers local services started recording short, unscripted videos answering FAQs. No studio setup, just her phone and good lighting. We uploaded them to YouTube and pulled clips for social

Result: more inquiries, better visibility, and zero extra stress

That’s what happens when you build video into your workflow, not on top of it

The Big Picture: Where This Fits in Your Strategy

Video isn’t just for influencers or entertainers
For business owners, it’s a visibility tool, and a powerful one

But like every part of your strategy, it should connect back to your bigger plan

Your message
Your offers
Your content themes
Your client journey

That’s why I help clients think of video as part of their ecosystem, not a side hustle

Key Insight

You don’t need to go viral
You just need to be visible, consistently and strategically

Here’s How I Keep Video Simple and Strategic

Start with what you already say to clients
Your most-asked questions are content gold. Use them as quick talking points

Choose your primary platform
Pick one channel to focus on. That decision shapes the format and makes planning easier

Batch and template everything
Record in blocks. Use outlines you can rinse and repeat. Keep it simple: 3 tips, one quick lesson, things I wish I knew

Tie it to your offers
Every video should lead somewhere: a service, a lead magnet, a next step. That’s how video becomes part of your business strategy

Quick Questions, Real Answers

Q: Do I need a YouTube channel to start using video
A: No. Start with whatever platform feels doable. YouTube is great, but Instagram, Facebook, or LinkedIn can be just as effective

Q: What if I’m not comfortable on camera
A: Start small. Practice with stories or short reels. You’ll gain confidence as you go, and I can help you map out a plan that fits your style

Q: How long should my videos be
A: Most of my best-performing videos are under five minutes. It’s about clarity, not length


Have a strategy question or want to learn more about working together?

If you’re stuck on how to use video, or if you’ve tried and burned out, let’s talk.

In a Strategy Session, we can map out a simple, strategic video plan based on your actual business, content, and capacity

Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.

✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.

Message Kristina directly:

Custom HTML/CSS/JAVASCRIPT
Back to Blog

AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

Copyright © 2025 Kristina Stubblefield - All Rights Reserved.

Website Designed by So In Media Group