Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with

confidence - whether through strategy sessions or speaking engagements.

Real Strategy.

Real Focus.

Real Results.

Kristina Stubblefield 

Business Strategist | Tech Educator | Speaker

Kristina helps you and your business simplify, get clear, and grow with confidence, whether through strategy sessions or speaking engagements.

Helping Small Business Owners Work Smarter, Not Harder.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

Marketing Strategy

Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.

Business Clarity

Cut through the noise, get organized, and take control of your business with a clear plan forward.

Systems & Tools

Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

It All Starts with STRATEGY.

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

It All Starts with STRATEGY

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.

Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.

What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Ready to see how Kristina can help your business?

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.

Real Strategy.

Real Results.

From Real Clients.

Real Strategy. Real Results. From Real Clients.

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”

“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”

"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”

“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

About Kristina

Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.

Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.

Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

Stay Connected with Kristina

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Kristina as a Speaker

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.

Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.

Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Seen On Stage At

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Bring Kristina to Your Stage

Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Behind the Strategy

Why Your CRM Is the MVP of Your Marketing

Why Your CRM Is the MVP of Your Marketing

October 28, 20252 min read

Let’s be honest, “CRM” isn’t the sexiest term in marketing. But you know what is? Getting leads and actually turning them into clients.

If you’re spending money to generate traffic but don’t have a system to capture, track, and follow up, you’re leaking opportunity every single day.

My Strategy, My Story

I used to let clients get away with saying, “I don’t need a CRM,  I just use email.” But that almost always led to dropped balls, missed leads, and scattered conversations.

Now, I don’t run ads or set up marketing systems without one in place. Even the simplest CRM can be a game-changer for your strategy.

How This Helps My Clients

Here’s what a CRM helps you do:

  • Automatically capture leads from forms, ads, and landing pages

  • Track where each lead came from and what they’re asking for

  • Follow up consistently,  with automations or personal touches

One of my clients booked their highest-value package ever just by following up with a lead that had been sitting in their CRM for three weeks. Without it, that opportunity would have disappeared.

The Big Picture: Where This Fits in Your Strategy

Your CRM is the engine behind the scenes. It’s what makes your marketing actually work.

You can have:

  • Great branding

  • Beautiful ads

  • Solid visibility

But if you can’t track and nurture the interest you’re generating, you won’t see results.

Quick Tip:

Start simple. You don’t need a complex tool,  just something that keeps your leads in one place and helps you follow up.

Quick Questions, Real Answers

Q: What CRM do you recommend?
A: It depends on your business. I help clients choose based on their workflow, not hype.

Q: Is a spreadsheet enough?
A: It’s better than nothing. But a CRM adds automation, tracking, and reminders.

Q: I already have a CRM but don’t use it. What now?
A: Let’s simplify it. Remove the clutter and make it work for you.


Ready to Get Strategic?

Want to make sure your CRM is actually supporting your marketing?

Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.

✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.

Message Kristina directly:

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AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

AI Simplified Podcast

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.

Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Kristina's Favorite Tools

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

Let’s Talk About Your Next Step

Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

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