
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Everyone wants more traffic. More clicks. More eyeballs. But let me ask you this: What actually happens after someone clicks your ad?
If you can’t clearly map that path you don’t have a strategy. You have a guessing game.
Most business owners come to me wanting to run ads. What they don’t realize is that the ad is only step one. If there’s no next step no system, no follow-up, no clear action you’re just paying for attention with nowhere for it to go.
I used to assume clients had something in place. That if they wanted traffic, they had a way to catch it. But over and over, I saw leads get ignored. People filled out forms and never heard back. Or worse, they clicked and got sent to a generic homepage with no direction.
That’s when I started building backward. Now I ask, "What’s the ideal outcome from this ad?" and we reverse-engineer the path.
Here’s what we do differently:
Clarify the goal: Call, book, buy, visit what should happen next?
Build a clear path: Landing pages, forms, automations
Implement simple tracking: CRMs, follow-up reminders, email tags
A local service provider I worked with saw a 35% increase in booked consultations not from more traffic, but from actually doing something with the leads they were already getting.
This is the difference between a campaign and a strategy:
A campaign is just an ad
A strategy maps the entire journey
That’s what we build. A flow where every click leads somewhere meaningful.
A click is not a conversion. It’s a door opening. Your job is to have a room ready.
Q: What if I’m just trying to build awareness?
A: Even then, give them a path to learn more, follow, or engage.
Q: Do I need a fancy funnel to do this?
A: Not at all. A clear page and a CRM can be enough to start.
Q: What if no one is clicking?
A: Then we look at the ad itself. But first, make sure you're ready to receive them.
Let’s build a strategy that does more than get clicks it gets clients.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.
✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.


Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

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