
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.

I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.

Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.

Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.

Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Practical, engaging, and results-focused - Kristina inspires audiences to take action.

Every week, I talk to someone who thinks running ads will solve their business problem. They’re convinced that more traffic equals more sales. But here’s the truth: If your funnel is broken, ads won’t fix it.
Most small businesses don’t need more eyeballs. They need better systems to support the eyeballs they’re already getting.
I’ve had clients spend hundreds of dollars on traffic that led... nowhere. No automation. No follow-up. No next step.
One client had a great ad that was getting clicks, but it linked to a generic homepage. No clear call to action. No form. Just “here we are.”
We paused the ads, mapped the client journey, and built a simple landing page with a booking button. Within a week of relaunching, they started getting actual appointments.
Before we run traffic, we:
Audit the funnel — what happens step by step
Patch the leaks — unclear CTAs, missing forms, broken links
Add automation — email follow-ups, tagged leads, calendar links
A small tweak in the middle of your funnel can create a huge boost in results and save you thousands in wasted ad spend.
This is about building an intentional flow. Not just putting out ads and hoping for the best.
I walk clients through:
Foundation first
Clear visibility path
A funnel that makes sense
Then and only then, ads
Ads amplify what’s already working. If your system is broken, they just make the mess louder.
Q: How do I know if my funnel is broken?
A: If people are clicking but not converting, there’s a breakdown in the path.
Q: Do I need a complex funnel to make ads work?
A: No. Just a clear next step, a form that works, and a follow-up system.
Q: What if I already ran ads and nothing happened?
A: Let’s audit it together. Often, small shifts in the funnel can rescue results.
If you’re spending money on traffic, make sure your funnel is ready to catch it.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.
✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.

Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.

Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.


Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.

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