Real Strategy.
Real Focus.
Real Results.
Kristina Stubblefield
Business Strategist | Tech Educator | Speaker
Kristina helps you and your business simplify, get clear, and grow with
confidence - whether through strategy sessions or speaking engagements.
Real Strategy.
Real Focus.
Real Results.
Kristina Stubblefield
Business Strategist | Tech Educator | Speaker
Kristina helps you and your business simplify, get clear, and grow with confidence, whether through strategy sessions or speaking engagements.
Helping Small Business Owners Work Smarter, Not Harder.
Marketing Strategy
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Business Clarity
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Systems & Tools
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
Marketing Strategy
Marketing that makes sense with a clear plan, strong foundations, and strategies that actually work.
Business Clarity
Cut through the noise, get organized, and take control of your business with a clear plan forward.
Systems & Tools
Build a business that runs smoother, faster, and smarter with the right systems, tools, and tech.
It All Starts with STRATEGY.
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
It All Starts with STRATEGY
I see it all the time small business owners spinning their wheels, juggling social media, tools, client work, and ideas. They’re constantly doing, but not always moving forward. I used to mistake that hustle for progress, until I realized I didn’t have a real strategy just a bunch of tasks and tools with no clear direction.
Strategy isn’t a nice-to-have, it’s the foundation that makes every tool, task, and action work together toward real results.
What I discovered, and what I now teach, is that strategy helps you connect your goals to your actions so everything works together. Without it, you’ll always feel like you’re working harder than your results show.
Ready to see how Kristina can help your business?
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Ready to see how Kristina can help your business?
Let’s start with a free 15-minute call to talk about your business, your goals, and how we can work together to get you results. No pressure, just a conversation.
Real Strategy.
Real Results.
From Real Clients.
“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”
“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”
"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”
“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”
“We reached out looking for some direction on how to market and promote our business... and it quickly became apparent that she is a one-stop shop for all of our needs.”
“Kristina helped us to see that starting from the ground up was the most important. She helped to streamline and simplify all of our processes.”
"I have grown my business immensely because of Kristina, and she’s also helped me to stay focused and have direct goals in mind to work toward.”
“Kristina has been phenomenal at helping us through all of that... She broke it all down, helped us understand, and really just went the extra mile.”
About Kristina
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
About Kristina
Running a business can feel like juggling a hundred things at once, and Kristina knows that firsthand. With over 20 years of experience in marketing, operations, and technology, she helps small business owners cut through the noise, simplify their systems, and create clear strategies that actually work.
Kristina’s approach is practical, approachable, and focused on results. She’s not just here to give you ideas, she’s here to help you put them into action so you can move forward with confidence.
Kristina is a business strategist, tech educator, and speaker who helps entrepreneurs simplify, get clear, and grow with confidence.
Stay Connected with Kristina
Kristina as a Speaker
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Kristina as a Speaker
Kristina brings the same clarity, strategy, and energy she uses with her clients to the stage. She’s known for making complex topics like marketing, systems, and AI easy to understand and immediately actionable.
Whether she’s speaking at a national conference, leading a hands-on workshop, or joining a panel discussion, Kristina connects with audiences through relatable stories, practical strategies, and a no-fluff approach that leaves people ready to take action.
Event organizers and attendees alike value her ability to meet people where they are and give them exactly what they need to move forward with confidence.
Bring Kristina to Your Stage
Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Seen On Stage At
Bring Kristina to Your Stage
Practical, engaging, and results-focused - Kristina inspires audiences to take action.
Behind the Strategy
The 3 Systems I Always Audit First in Any Business
The 3 Systems I Always Audit First in Any Business
If your business feels stuck, it’s probably not because you’re not working hard enough.
It’s because your systems aren’t working with you.
Before I ever talk about marketing strategy with a client, I start by checking the foundation.
Because without the right systems in place, strategy can’t stick.
Most business owners are pouring energy into being visible.
But if you’re leaking leads, wasting time, or missing real opportunities, no amount of social media will fix it.
Let’s go back to what actually moves the needle.
My Strategy, My Story
When I started coaching small business owners, I noticed a pattern.
People were chasing more traffic or better branding but still feeling stuck.
That’s when I made a shift.
I stopped starting with marketing and started with systems.
Now, before I create a single campaign or content calendar, I audit these three core areas, because they quietly make or break results.
And once they’re solid, everything else works better.
How This Helps My Clients
I worked with a solopreneur recently who had done everything right on paper.
She had a website, consistent Instagram posts, and a growing email list, but her bookings were inconsistent.
We found three gaps.
Her website didn’t clearly guide people to take action.
She was manually replying to every inquiry.
Her weekly schedule had no system for content or client delivery.
We made just a few foundational changes, and within weeks, her lead-to-client conversion rate jumped, without adding any more marketing.
This is why we audit first.
The Big Picture: Where This Fits in Your Strategy
These three systems aren’t just operational details.
They are the support beams for your entire business strategy.
If your marketing is bringing people in, but your back-end systems aren’t ready for them,
you’re building on quicksand.
Fix the foundation, and your visibility efforts start working the way they should.
Key Insight
Before you optimize your visibility, optimize your capacity.
Systems give your strategy somewhere to land.
The 3 Systems I Audit First
Your Website
This is your digital home base.
It should clearly explain who you help, what you offer, and how to take the next step.
Can someone easily book, buy, or inquire?
If not, it’s just online decor.
Your website should support your business, not just sit there looking pretty.
Your Follow-Up Process and CRM
Marketing gets people to the door.
What happens next is what really counts.
Are you following up consistently?
Are you using templates or automations to stay on top of leads?
Even simple tools like email templates or a basic CRM can plug big holes in your sales process.
This is where missed opportunities turn into booked clients.
Your Internal Workflow
This is about how you spend your time and manage recurring tasks.
Are you doing everything from memory?
Are you recreating the wheel every week?
Is your calendar filled with intentional work, or just reacting to whatever pops up?
This is where we reclaim time, reduce stress, and make space for growth.
It’s not about doing less, it’s about doing the right things without chaos.
Quick Questions, Real Answers
Q: I already have a website and CRM. Do I still need an audit?
A: Yes. It’s not just about having tools. It’s about whether they’re working together and supporting your goals.
Q: What’s the easiest system to fix first?
A: Usually follow-up. Even adding one email template or reminder can improve conversion and reduce stress.
Q: Do I need fancy software for internal workflows?
A: Not at all. Sometimes a Google Doc or calendar block is enough. It’s about having structure, not complexity.
Have a strategy question or want to learn more about working together?
If your business feels like it’s working harder than it should, the problem may not be strategy, it’s probably your systems.
In a Strategy Session, we’ll walk through your foundation and find the fixes that make everything easier.
Check out the Book a Call page, or feel free to send me a message directly using the form below.
Yes, I personally read and respond to every one.
✨ Want more behind-the-scenes tips and strategy tools?
You can find me on all the socials, including YouTube, Instagram, Facebook, and LinkedIn.
Message Kristina directly:
AI Simplified Podcast
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.
Kristina's Favorite Tools
Kristina's Favorite Tools
Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
AI Simplified Podcast
Kristina has created a hub that offers simple AI support to help your business show up and stand out. If you’re tired of feeling behind on content, overwhelmed by tech, or unsure where to start with AI - this is for you.
Through the AI Simplified podcast, YouTube channel, and community, Kristina shares practical tips and strategies so you can market your business in a simpler, more strategic way.
Kristina's Favorite Tools
Running a business is easier when you have the right tools. Kristina has tested dozens and narrowed it down to the ones she uses every day, the same tools she recommends to her clients to save time, get organized, and market smarter.
Let’s Talk About Your Next Step
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Let’s Talk About Your Next Step
Book a free 15-minute call to see how we can work together to simplify your systems, clarify your strategy, and grow with confidence.
Copyright © 2025 Kristina Stubblefield - All Rights Reserved.