What Makes a Good Call to Action?

If your website or content doesn’t tell people what to do next, you’re leaving opportunity on the table.

That’s what a Call to Action, or CTA, is all about. It’s not just a button. It’s a bridge.

My Strategy, My Story

I used to overthink CTAs, trying to be clever or different. But what works best? Clear. Direct. Actionable.

Now I help clients simplify:

• Want them to call you? Say it.

• Want them to book a call? Link it.

• Want them to download something? Make it obvious.

CTA’s should remove confusion, not create more of it.

How This Helps My Clients

Most business owners either have no CTA or too many.

We narrow it down to ONE main action per page or message. Then we test and track. Do people click it? Are they converting?

That small tweak alone can change how their whole funnel performs.

The Big Picture: Where This Fits in Your Strategy

Your CTA connects your visibility to your results. It’s the moment of truth, when someone decides whether to move forward.

Without it, your strategy falls flat.

Quick Tip:

Use action verbs and be specific. “Learn More” is fine, but “Book Your Free Strategy Call” is better.

Quick Questions, Real Answers

Q: Can I use the same CTA everywhere?
A: Yes, especially if it supports your current business goal.

Q: How many CTAs should I have on a website?
A: Ideally, one main CTA per page, with supporting buttons if needed.

Q: What’s the biggest CTA mistake?
A: Hiding it or making people scroll forever to find it.

Ready to Get Strategic?

Let’s make sure your CTA is doing its job.
Book a Strategy Session at kristinastubblefield.com and we’ll craft the right action for your business.

Message Kristina directly: